Stop Judging Your Body

25 Sep 2022

Recently, I was shooting photos of my company's model products with clothes for Malta client. During the shooting process, I noticed that the display models are actually too skinny in size. In my impression, female models in shopping malls are stereotyped with standardized aesthetics such as long legs and small buttocks. In reality, chubby are the true portrayal of most ordinary people's bodies.

Recently, in Shanghai, Ms. Zhu saw a “Plus-size” mannequin in a sports women's clothing store when she was shopping in a shopping mall in Shanghai city. In my impression, female models in shopping malls are stereotyped with standardized aesthetics such as long legs and small buttocks. In reality, chubby are the true portrayal of most ordinary people's bodies. Some netizens said, "Isn't this me?" The model intuitively showed what the clothes looked like on average people. Some netizens also said that "A mannequin with a perfect figure has no reference value for us". Most of the lady have no body anxiety at the moment when they saw this “Plus-size” mannequin and they believe this size of mannequin can be a popular size in the future market. In the past 20 years, the aesthetics dominated by "fair, thin and young" has directly or indirectly aggravated women's "body anxiety", and has also made body and image management increasing. Many female netizens also gave a '' Like '' the owner, we should not be limited to values of thinness and stop the body anxiety.

It may be a marketing plan for merchants to launch "plus-size models", at the moment when public aesthetics are the mainstay, "plus-size models" in the spotlight to reflect the society's tolerance for different figure to show the diversity of social aesthetics. I believe that many women have experienced in self-doubt "emo moments" when shopping offline. Sometimes I see a nice dress which is perfect on a model, but it is out of shape afte trying on. Either I am too fat to the dress , or the clothes are embarrassingly stuck on the arms and thighs. These experiences often become the fuse of the soaring anxiety of women's body. Such as "skinny and slimmer" are floatting in the ears. When we see those "0" size mannequin with "perfect bodies" in clothes store, we often compare them with us unconsciously. Are these virtual bodies are what we supposed to have, and the target of everyone's efforts. For the vast majority of people, it is normal to have some developed muscles here and obvious fat on their body. The ideal mass clothing product should be based on the actual needs of ordinary mortal, through ingenious design and professional tailoring to help customers to give play to their strong points and avoid their shortcomings, instead of increasing the anxiety.

In fact, the function of clothes models is to display the highlights of clothing design and provide reference for customers of different statures. The approach of this women's clothing store in Shanghai is a return to this original intention, and it also provides new ideas for more merchants: rather than uniformly using "S size" models, clothing stores may wish to try more realistic and diverse models. For example, the common "apple-shaped" and "pear-shaped" body shapes can provide customers with a more practical matching reference. Fake wide hips, strong calves, goodbye meat, small belly... In fact, these "too real" models will not "dissuade" customers, but will bring them a sense of intimacy and a positive feeling of self-satisfaction.

The "imperfect" model's figure is a manifestation of "seeing" reality, and it is also a respect for the diverse beauty of women. In fact, the function of clothes models is to display the highlights of clothing design and provide reference for customers. The approach of this women's clothing store in Shanghai is a return to the original intention, and it also provides new ideas for more merchants: rather than uniformly using "S size" models, clothing stores may to try more realistic and diverse models. For example, "Pear Body Shape" and "Apple Body Shape" provide customers with a more practical matching reference. Artificial wide hips, strong calves, belly... In fact, these "Real" models will bring the customers a sense of intimacy and a positive feeling of self-satisfaction.Lose weight, keep fitness or being satisfied with the status , a person's management of your own body should be based on self-will, rather than a single standard that takes thinness as beauty. It is also a respect for the diverse beauty of women.

Keywords: clothing display racks

Originally published 25 Sep 2022, updated 25 Sep 2022.