24 Jan 2020
Multiple shops, also called chain shops, are retail outlets that share a brand and central management. They usually have standardized business methods and practices. In the multiple shops for the clothing stores, they share the same brand of clothes. The products of the clothes or the clothing display racks can also be unified. What’s more, these multiple shop purchase and distribute in unify. These can bring more incomes for both of them. It can be said that multiple shops are useful to promote the development of the social economy.
We know, Share is a magical thing. Imagine that, if you have six apples and eat them all by yourself, you can only taste the same kind of apples. But if you share the other five apples to others, you can acquire others’ friendship and thanks. From then on, you can get more than the apples. That is the magic of sharing. In fact, it is the same of the multiple shops for clothing stores. If the brand of the clothes is welcomed enough to attract more consumers, they can share the brand among their chain stores in different areas. Not only the brand can be more popular, but also the stores each can get the increasing sales. Also, we should have the longer point of view. There is a good example that a girl took the money to buy some melons. The farmer looked that she had so little money and told her that she could only buy the small one. What surprised him is that the girl accepted that and gave the money to him. The farmer was confused and asked her why she can accept this small melon. The girl answered that when I gave you the money, this melon belonged to her and she could wait the melon to be grown. That is the skill of investment. Every chain store has the connection between one. So, the multiple shops should catch this advantage and build their clothing brand or even to make the brand become much stronger.
Clothing display racks are necessary in the clothing stores. The use of them can also be unified in the multiple shops. Make the same series and also be creative in different shops for the different places. How to attract consumers to come into the store? In America, there is a restaurant that they put a big bottle of beer in the front of the store. They also took a note that the people who don’t get into the store can’t see this. Many consumers were curious about that and they just wanted to see what’s happening. So, many consumers walked into the store and found that the beer has the discount. It is the curiosity that moved the consumers to walk into the store. So, we should use this skill of attracting consumers. In spite of that, the design and the quality of the product are also important.
There are many kinds of clothing display racks can be considered in the multiple shops. For example, we can design the shop as the grid-form. It means that the clothing display racks should be the shape of square or the rectangle. Classify the products according to their different types. The clothes should be placed clearly and easy to find. This way of display has the advantage of making full use of the place. Also, it is convenient for the customers to choose the clothes. These clothing display racks are also the standard one which can save the cost. In addition, the island-form is also welcomed in many multiple shops. It means that the display is the shape of island. It is less formal than the grid-from. They look like the shape of oval and it is more freely for the consumers to choose the clothes. This kind of display is creative and can also decorate the shop. Another way of display is the unrestricted flow. It can be said that it is the most freely way to show the product. It doesn’t have any fixed arrangement and consumers can walk freely around the stores. When they find their favorite one, they can try them on freely. This kind of display is very flexible. It can also give the consumers a sense of free and increase the opportunity to purchase the clothes. There is one thing That you should also take into consideration is that the line of arrangement should be clear first. This line is about the line of moving the products which connecting the warehouse with the selling place. It is not suggested that you supplement the product during the rush hours.
The lighting in the multiple shops are also the key to increase the sales volume. They can be classified into the common lighting, key lighting and the decorating lighting. For the signboard of the store outside, it should be designed creative and beautiful. The combination of the external lights and the inner lights is a wise choice. Only when the signboard is attractive enough can the consumers come into the shop and purchase the products. For the lighting of the closet, it is the first impression of the store. Usually the clothes in the closet are the main brand in this store. It is suggested that you can combine the background of paintings or the decorations to beautify the closet. With the special design of the lighting, it is a good way to advertise the product in the store. Multiple shops are just like the chain that connects each other. So, they should keep in unify and have the spirit of team work. Cooperation is important in the selling market.
Thinking about how to collocate the clothes with the clothing display racks are also a key to realize the selling aims. Multiple shops usually have standardized business methods and practices, which can share among each other. Clothing display racks in the multiple shops can contribute a lot if they make full use of them.
Keywords: clothing display racks
Originally published 24 Jan 2020, updated 24 Jan 2020.