14 Jan 2020
General merchandise store is a selling place for many kinds of product including clothes, food, groceries and many others. One of the features is that there are abundant stocks for you to choose. Generally speaking, the merchandise stores are mainly near the residential areas and the stores often have the stable customers. As you can see, clothing stores are everywhere. Have you ever noticed that the clothing display racks in general merchandise stores are different from the clothing display racks in exclusive stores? Let’s talk about the clothing display racks in general merchandise stores.
Though there are abundant stocks in the general merchandise store, the stocks should be classified well. Make sure that the customers are easy to choose their products. Also, the way of display should also meet the customers’ need. If the products are not convenient for the customers to get, they may feel sad and then go away, which can decrease the desire of buying. There are some details should be focus on in general merchandise store.
It is said that people accept the external information eighty-three percent are from the visual sense. So, it is very important to give customers a good impression in the general merchandise store. For the clothing display racks, it is suggested that you should choose the colorful and attractive decorations beside them. Make good use of the lighting and the match of colors. The clothing display racks can be adjusted according to the different places. We know, color has an important role in awaking the visual sense. People have different felling towards different colors. The colors can not only affect people’s emotion, but also directly affect the atmosphere in the general merchandise store. As far as the visual sense concerned, the colorful products are easier to attract customers than the white or black products. Another important factor is the point of purchase. It is said that customers more than eighty percent are affected by the POP. They get interested in it and then want to purchase the product. That is also the function of visual sense. What’s more, the auditory sense is also significant. Music in the clothing store is also important. As the challenge of clothing store is getting bigger and bigger, the background music plays an important role in it. The express of the music can help to show the brand culture. Many statuses have shown that with the peaceful and relaxing music, people will be healthier and more relaxed. When you enter in the store, have you ever sung with the music that you heard? We know, music is from our emotion and also affect our mood. The music has the function of changing people’s mood. It can change the bad mood into the good mood. With the music, customers can pay more attention to other things around them. Customers’ smell is also important. Usually, their decisions to buy the product are based on the emotion. To human beings’ sense, the smell is the most important factor to affect our emotion and action. For it is the most direct factor and it can make people think about another thing. Maybe the stores have some smell of materials of fitment, disinfectant or any other smell. What we should do is to always keep the air clean and fresh. Open the windows and change the air to make sure that the smell is good for customers to choose the products. Otherwise, customers can turn around and then leave quickly. Let’s know more about the cutaneous sensation. It can be said commonly that it is the feeling from our skin. The temperature should be adjusted properly. In winter, let some warm air go in the store and make customers feel comfortable. Even if they don’t want to buy anything, at least they want to go into the store t get warmth, which can make the store be more attractive. In summer, make sure that the temperature is not too high. Only if you control the temperature can people have a good cutaneous sense.
We know, the clothing display racks are necessary in the clothing store. It can not only make full use of the space, but also quickly show the product to customers. In general merchandise store, it is said that the height of clothing display racks mainly about ninety centimeters to one hundred and eight centimeters, which are the most proper height for customers. For there are many kinds of clothes, they should be placed according to some rules. For example, the bigger one should be placed behind the smaller one. As for the price, the cheaper one should be placed before the more expensive one. Talking about the colors, the colors which are more sparking should be placed behind the darker one. Also, the clothes are seasonal. So, the seasonal clothes should be placed before the popular clothes. Some clothing display racks also have different places for the clothes. On the top of the racks, it should be placed with the symbolic clothes. For the golden place, it is suggested that you should put some special and high-profit product. At the middle of the racks, why not put some stable stocks? This is the most frequent that customers may focus on. The choice of the clothing display racks can be the top-down type. As we know, our eyes are more accustomed to seeing things from the top to down rather than the left to right. So, the type of top-down clothing display racks is more welcomed in the general merchandise stores.
Clothing display racks in general merchandises stores are necessary. Never wants to save money and reduce the opportunity to get more money. Clothing display racks can help us decorate the environment and also save the space in the store. Clothes are becoming more valued when they are on the display racks. The merchandise stores are mainly near the residential areas and the stores often have the stable customers. So, why not catch this opportunity to sell more products to your customers? Choose the proper clothing display racks for your own store and build your own style. That is exactly a wise choice.
Keywords: clothing display racks
Originally published 14 Jan 2020, updated 14 Jan 2020.